ROUTE 66 Adding to Canadian Dealer Network
In less than 30 days, the ROUTE 66 RV Network in Canada has grown to 15 locations that represent over $100 million in RV sales, parts and service. And, according to a press release, the group continues to strengthen.
Rob Merrill, ROUTE 66 partner, noted, “Quality dealers attract quality dealers. Not only are these Canadian dealers very solid business operators with impressive dealerships, they have been serving their community’s RVing needs, on the average, for over 32 years. That’s certainly reassuring to customers knowing that they’ll be there when they need them.”
In the last couple of weeks ROUTE 66 has added five new locations in Canada, including:
• Smith’s RV Centre – Jason Johnstone – Thunder Bay, Ontario
• Outdoor Travel – Ken & Andy Whiting – Hamilton, Ontario
• Roulettes A.S. Levesque – Andre Levesque – Ste-Helenes/Trios-Rivieres, Quebec
• Roulettes Gilbert – Andre Levesque – Chateauguay, Quebec
Andre Levesque, president of A.S. Levesque, sees the growing strength of the group being a major benefit to his dealerships’ customers as they travel.
“RVs typically don’t experience mechanical issues close to home, it’s usually while out traveling and using the RV,” he said. “With this solid group of service-minded dealers I can rest assured that my customers will be well taken care of in both Canada and the U.S.”
Smith’s RV Centre’s general manager, Jason Johnstone, recognizes the group’s buying opportunities as the network’s footprint grows in Canada.
“Anytime you associate yourself with an organization that is larger than yourself you’ll realize greater economies of scale in your purchasing,” he said. “These advantages not only result in financial benefits for the dealership but also translate into great values for our customers.”
Outdoor Travel President Ken Whiting believes the engagement with ROUTE 66 in Canada will create a unique competitive advantage for his dealership.
“As a ROUTE 66 dealer we now have over 150 satellite locations in North America ready to help my customers as they travel,” he said. “No other RV dealer group provides a universal brand, like the ROUTE 66 shield, that offers RVers peace of mind knowing that they’ve got a friend close by willing to help.”
Additional dealers will be added to the ROUTE 66 RV Network in Canada with “the recommendation from these and other future member dealers,” according to Merrill. He noted that each dealership’s territory will be clearly defined to ensure every dealership enjoys market exclusivity in offering the network’s unique dealer and consumer program benefits in the U.S. and Canada.
The ROUTE 66 RV Network is comprised of RV dealers in North America with nearly 150 locations in 44 states and provinces and promises.