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SSI: Canada Towable Sales Flat for ’12, Up 1%

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February 22, 2013 by   Leave a Comment

Year-over-year Canadian retail sales of towable RVs increased 33.7% in December, but remained flat for 2012, up 1.1%, according to the latest report from Statistical Surveys Inc.

Results by segment showed:

• Sales in the travel trailer sector rose 26.4%% in December and 3.1% for the 12 months.

• Fifth-wheel sales grew 46.1% for the month and edged up 1.4% year-to-date.

• Folding camping trailer registrations gained 25% in December but declined 17.1% for the 12 months.

• Recreational park trailers segment surged 140% for the month, but fell 16.5% year-to-date.

Thor Industries Inc. was the overall Canadian towables sales leader for the full year with a 35.2% market share, followed by Forest River Inc. (16.9%) and Jayco Inc. (15.3%).

Thor was also the leader in travel trailer sales for 2012 with a 33.7% market share while Jayco was No. 2 with a 17.1% share, followed by Forest River with a 15.8% share.

Thor held a commanding lead in the Canadian fifth-wheel sector through December, capturing a 47.3% market share, with Forest River at No. 2 posting a 16.8% share followed by Palomino RV at 9.2%. Thor was also No. 1 in park model sales with a 48.2% share followed by Forest River (13.9%) and General Coach (10.2%).

Forest River led Canadian folding camping trailer sales for the 12 months with a 32.3% market share while Jayco posted a 28% share and Forest River’s Coachmen RV division held an 18.6% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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