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SSI: Canadian Coach Sales Retreat 3.3% in ’12

Year-over-year Canadian motorhome sales edged up 4.3% in December while registrations fell 3.3% for 2012, according to the latest report from Statistical Surveys Inc.

Forest River Inc. was the Canadian motorhome sales leader for the full year, capturing a 22.6% market share, followed by Thor Industries Inc. (21%) and Winnebago Industries Inc. (15.5%).

December Class A registrations declined 10.3% from the year prior and were down 6.2% year-to-date. Thor was No. 1 in the category for the 12 months with a 22.9% market share, ahead of Winnebago Industries Inc. (16.1%), Fleetwood RV Inc. (15.8%) and Tiffin Motorhomes Inc. (11.4%)

In the Class C segment, sales gained 27.8% for December and were flat for the 12 months, down just 0.2%. Forest River held the top spot for the full year with a 34.5% market share followed by Thor (19.1%) and Winnebago (14.9%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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