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SSI: Motorhome Sales Post 7.3% Gain for 2012

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February 14, 2013 by   Leave a Comment

Year-over-year motorhome registrations were up 1.6% in December while sales for the full year increased 7.3%, according to the latest report from Statistical Surveys Inc.

Winnebago Industries Inc. (20.6%) edged out Thor Industries Inc. (20%) for the No. 1 spot in 2012 motorhome registrations, followed by Forest River Inc. (12%) and Fleetwood RV Inc. (11.4%).

In the Class A category, December sales rose 4.5% compared with 2011 and were up 6.5% for the 12 months. Winnebago led the category for the full year, posting a 22.2% market share, while Tiffin Motorhomes Inc. held a 19.6% share and Thor was No. 3 with an 18.7% share.

Class C sales dipped 3.8% for the month but grew 8.4% year-to-date. Thor led the category for the 12 months with a 21.7% market share, followed by Forest River (18.7%), Winnebago (18.5%) and Forest River’s Coachmen RV division (18.1%).

Rental registrations, predominantly Class C sales, rose 87% in December but were down 15% for the year.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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