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SSI: Towable Sales Up 8.3% For ’12, Dip in Dec.

Year-over-year retail towable sales dipped 1.7% in December while year-to-date registrations for 2012 showed an 8.3% gain and fourth-quarter sales grew 5.7%.

According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector edged up 2.8% in December and rose 11.4% for the 12 months.

• Fifth-wheel registrations fell 8% for the month but gained 5.8% for the full year.

• Folding camping trailer sales dipped 1.4% in December and 10.5% year-to-date.

• Recreational park trailer sales declined 39.4% for December and 17% for the 12 months.

Thor Industries Inc. was the towable sales leader for the full year with a 36.6% market share, followed by Forest River Inc. at 21.4% and Jayco Inc. with an 11.8% share.

By segment for 2012, Thor was No. 1 in travel trailer sales with a 33.1% share, ahead of Forest River (21.5%) and Jayco (13.5%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.6% market share, while Forest River posted a 17.4% share and Jayco had a 6.1% share.

Forest River was the folding camping trailer sales leader for the 12 months with a 44.3% market share while Jayco (18.7%) held the No. 2 position followed by Forest River’s Coachmen RV division (10.7%). In the park model segment, Thor was No. 1, posting a 27.7% market share, with Kropf Manufacturing Co. at No. 2, holding a 10.9% share, and Skyline Corp. third at 8.7%.

In a month-to-month look at the four segments, travel trailer sales increased each month compared to the corresponding month of 2011. Meanwhile, fifth-wheel sales showed increases nine of the 12 months, folding camping trailers showed sales declines in each of the 12 months and park models showed increases in just two months.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).


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