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Entegra Debuts Redesigned, ‘Responsive’ Site

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March 20, 2013 by   Leave a Comment

Middlebury, Ind.-based Entegra Coach, the luxury motorhome division of Jayco Inc., has rolled out a “redesigned, responsive website,” according to a press release. The site features new interactive elements and is designed to automatically optimize across all user devices, including desktops, smartphones and tablets.

The redesigned site, found at www.EntegraCoach.com, has a refreshed visual design and provides a unique user experience. Using “responsive design,” Entegra Coach’s website automatically detects a user’s viewing device, screen size and device orientation. The site then seamlessly adjusts for optimal viewing, minimizing the amount of resizing, panning and scrolling needed to view information.

Knowing that almost 50% of smartphone owners use their device to research products, Entegra Coach focused on improving its mobile shopping experience. The site is packed with a host of interactive tools that add to this, including:

• HMTL5 headers and animations.

• A dynamic model overview page with shopping toolbar and rollover captioning.

• Interactive photo galleries.

• Pinch-to-zoom capability on floorplans and photos.

• Easy-to-view standards and options.

• Collapsible specifications.

Additionally, the site features a new “Cab-Forward Design” page, an interactive look at how Entegra Coach delivers a quiet-riding, smooth handling motor coach through engineering, construction and design. In addition, a digital brochure allows customers to interact with the most current version of Entegra Coach product literature.

“We wanted to update our website to fully reflect the luxury expected of the Entegra Coach brand, both in look and in features provided,” said Sid Johnson, director of marketing for Entegra Coach. “Additionally, we know our customers rely on our website for product information, and we know more of them are using mobile devices to access our site. We wanted to make sure our customers have the best possible experience regardless of the device they use.”

 

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