FRVTA Regional Shows Draw Strong Numbers
The Florida RV Trade Association (FRVTA) just completed its sixth regional show at venues throughout the state and reported that attendance numbers have been strong, according to a press release.
A roundup of show results includes:
• The Fort Myers RV Show, celebrating its 28th year, featured 17 dealers from all along the Gulf Coast along with well over 100 vendors. Show Chairman Chris Morse reported that attendance increased about 1,000 over the the 12,300 patrons last year while dealers and vendors registered steady sales. Morse noted that the event also generated followup sales for dealers.
• The Ocala RV Show held the last week in January showcased 13 dealers and the supplier’s tent included representatives from campgrounds and resorts along with a parts and accessories store. Great weather the entire weekend brought in just under 5,000 people over the four days of the show. “This was the second year at the new location adjacent to the Super Flea Market, which gives us great visibility from I-75,” said FRVTA Marketing Director Dave Kelly. “It’s easier to get to and we are closer to town than the old location. I know the dealers like being closer to town and it appears the public does, too.”
• The 7th Annual Spring Clean-Out RV Show was held the second weekend in February and featured seven RV dealers and six vendors at Germain Arena, which fronts I-75. Held in conjunction with an annual home and garden show, the event attracted over 3,300 attendees despite a cold, rainy start. “We hold this show to reach down into the Naples market where there are lots of RV resorts, but no RV dealers,” said Region 1 President Dan Wylie. “From what I could tell, every dealer did well, moving both new and used products.”
• The Jacksonville RV Show returned for the fourth year to the Jacksonville Equestrian Center. Six participating RV dealers showcased product and the supplier’s area was setup so that the public came in and out right past the booths. Great weather again brought in a record crowd of over 7,300 people. “We renewed the promotion from last year’s show to get visitors to go to every dealer and have a card stamped that made them eligible for a drawing every day for a gas card,” said Region 6 President Tom Tibbitts. “This not only got people to visit every dealer, it also gave every dealer the chance to interact with every visitor.”
• The Central Florida RV Show was held at the Volusia County Fairgrounds in DeLand the last weekend of February. Seven RV dealers reported “good to great” sales from the close to 4,000 people that attended. “We dropped the admission price a couple of bucks to try and get a bigger crowd, and we were up about 400 people over last year’s show,” said Ken Prentiss, Region 4 president. “We will continue to look at ways to increase attendance and bring more buyers to this event next year.”
• The last winter regional show was held March 7-10 in West Palm Beach. Held in the parking lot of the South Florida Fairgrounds, and included nine dealers and 10 booth exhibitors. Drawing over 3,400 people, dealers enjoyed strong traffic, including Keith Waits from Palm Beach RV who reported selling both new and used units.
Still to be held is the 18th Annual RV SuperSaver Show in Fort Myers. Show Manager Jack Carver expects to have about 11 dealers and 10 exhibitors in this annual event that is aimed at local residents. “Depending on the weather, this show usually delivers about 3,500 people over three days,” he explained. “It’s the perfect time for our dealers to reach out to local residents as they prepare for the summer travel season.”
Kelly noted, “The bottom line coming out of the Florida winter/spring RV show season is that the attitudes of consumers are vastly more positive and the fact that most shows were either at or close to last year’s attendance means the interest in RV products is still strong and getting stronger.”
For more information contact the FRVTA at (813) 741-0488 or www.frvta.org.