Following a successful debut in 2012, Go RVing has again partnered with the Outdoor Channel as co-sponsor of the network’s “Spring Fever Sweepstakes.”
The month-long sweepstakes kicks off April 1, and this year’s grand prize is a Flagstaff Classic folding camping trailer which was selected in an RVIA-member lottery. Flagstaff is a division of Forest River Inc.
According to a news release, the sweepstakes is supported both on-air and online with eight custom videos, including four 30-second spots by Outdoor Channel talent Pat Reeve and Nicole Jones, hosts of the hunting show “Driven”, and angler Mark Zona, host of “Zona’s Awesome Fishing Show.” Each will feature the hosts talking about the appeal of RVs for outdoor enthusiasts.
The Outdoor Channel will also promote the benefits of RV travel through outdoorchannel.com, targeted emails, and the network’s social media outlets, including a Go RVing co-branded trip itinerary widget. The network will award daily prizes and four national park RV vacations in conjunction with the Flagstaff grand prize.
“RVs and the outdoors go hand-in-hand, and these types of enhanced media partnerships give the Go RVing brand and messaging greater visibility and impact because the network personalities have tremendous credibility with their viewers,” said James Ashurst, RVIA vice president of public relations and advertising. “It’s also a chance for viewer’s to see how an RV might enhance the quality of their leisure time as it does for the program hosts.”
In 2012, the “Spring Fever” sweepstakes generated a total of 165,000 entries, including 23,173 opt-In leads for the Go RVing database who requested additional information from Go RVing and its industry partners.