Kampgrounds of America Inc. (KOA) has added two campgrounds in Florida owned by Geoff and Hiromi Goetz. The couple currently operate three facilities in the state.
According to a press release, new additions to the national network are the Wildwood KOA and the Lake Panasoffkee/I-75 KOA.
Geoff Goetz has been in the campground business for nearly a decade, after a career in residential home building and developing.
“I kind of ‘backed in’ to the campground business indirectly,” he said. “My father and I bought a piece of property that was being used as a mobile home park. Once we took out the mobile homes, we rented RVs on the land and learned how much easier the tenancy laws are for RVs.”
He added, “Then I met the people who drive those RVs, and now they’re my favorite part of the business. Most campers are very kind – so many of my guests have offered to take me fishing or out to lunch! They are also very diverse, so they expand my perspective.”
Goetz was attracted to KOA because of the level of brand recognition, noting, “People know KOA even if they don’t know RVing.” He was also encouraged by KOA’s money back guarantee to new owners. “That tells me that they believe in their own ability to perform,” he said.
He attended the 2012 KOA Convention in Orlando, which was just 20 minutes from his home. “I was amazed at the number of people there,” said Goetz of KOA’s largest gathering ever. “I learned a lot about the KOA Cabins program, including management and maintenance.”
Another topic at the convention was KOA’s new plans for brand positioning. “I’m all for it. I think it’s awesome and I think it makes perfect sense to our customers,” he said. “There is a perception in the RVing community that KOA is expensive. The folks who are traveling through want a place to spend the night, where they aren’t necessarily paying for amenities and services they won’t use. My Wildwood KOA will be a KOA Journey as soon as possible.”
Geoff also finds the KOA Rate Your Stay camper survey very useful. “We read and use the feedback all the time. We’ve made several changes and improvements based specifically on our guests’ Rate Your Stay comments.”