Ocean Canyon Properties (OCP), a privately owned membership camping resort company, announced the appointment of Bryan Reed as CFO.
Reed, 55, has 19 years of experience in the membership camping resort industry, including nine as CFO for Thousand Trails, the nation’s largest membership campground resort operator, according to a news release.
During his tenure as CFO, the company experienced revenue growth of almost 100% and expanded the number of operating locations by more than 50%. Through acquisitions, the company increased the number of members under management by more than 40,000. He originally joined Thousand Trails in 1994 as assistant controller, and served as controller from 1995 to 1999 before being named CFO. During Reed’s tenure as CFO, Thousand Trails was a publicly traded company and in 2003 was taken private through a merger with an affiliate of Kohlberg & Co.
“In five short years OCP has become one of the fastest growing companies in the membership camping industry,” said Reed. “Their state-of-the-art technology infrastructure has enabled them to grow rapidly, while maintaining the operational and financial controls necessary to effectively manage that growth. I am very excited to join Ocean Canyon Properties as CFO and become part of this dynamic company and management team.”
Reed most recently served as vice president of accounting for Equity Lifestyle Properties (ELS), which acquired the operations of Thousand Trails in 2008. ELS is a large Chicago-based real estate investment trust and is the leading operator of manufactured home communities, RV resorts and campgrounds in North America.
“Bryan Reed’s professional background and experience is unparalleled in our industry,” said Peter Graffman, executive vice president and chief development officer at Ocean Canon Properties. “He was instrumental in managing and controlling the tremendous growth of Thousand Trails as CFO, had responsibility for their financial and regulatory public reporting, and was an integral part of the team that merged the company with Kohlberg & Co., taking the company private. We look forward to Bryan’s financial and organizational leadership as we continue to grow our company.”
Reed began his career as a tax accountant with Deloitte, then served in a number of roles, including controller, with Ben Hogan Co., a golf equipment manufacturer, before joining Thousand Trails. Reed is a Certified Public Accountant and has a master’s degree in accounting from the University of Texas-Arlington.