Prevost Car Co. and NASCAR announced a new multi-year partnership that designates the Sainte-Claire, Quebec-based conversion coach builder as the official luxury motorcoach of NASCAR. According to a press release, the alignment reinforces Prevost’s nearly 30-year association with the No. 1 spectator sport in the United States and “increases its visibility with an influential and vibrant cross-section of American business.”
“This partnership between Prevost and NASCAR is a natural fit for two thriving brands that share an unrelenting commitment to innovation,” said Gaetan Bolduc, Prevost president and CEO. “Prevost motorcoaches are fixtures at NASCAR events, populating driver and team owner parking lots. And Prevost hospitality, executive and technical support coaches serve as mobile work stations for manufacturers, teams and sponsors.”
Prevost reported that Sprint, Toyota Racing Development, Ford Racing, Richard Childress Racing and Hendrick Motorsports are a few of the organizations that operate from trackside corporate coaches throughout the season.
“Prevost’s state-of-the-art motorcoaches provide a home-away-from-home for our drivers, team owners, partners, and fans throughout the course of our demanding season,” said NASCAR Chief Sales Officer Jim O’Connell. “Our three national series provide a grand stage for Prevost to showcase its luxury motorcoaches to a substantial number of brands and consumers at the track who may consider purchasing or leasing a product or vehicle.”
Prevost’s involvement with NASCAR began in the 1980s as Featherlite Coaches and Marathon Coach led the way in providing trackside offices and living quarters for competitors, sponsors, suppliers and families who made the racetrack their home throughout the race season.