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RV Trader Reporting Surge in Mobile Audience

RV Trader.com, a division of Dominion Enterprises, is reporting over 20 million mobile page views in 2012, representing a 191% increase in tablet page views and 259% increase in mobile page views over the same time the previous year.

The RV classified ads company said that the results “forecast opportunities for audience expansion and will greatly impact the way RV buyers and sellers meet and interact.” RV Trader.com generated over 430,000 e-mail and phone leads in 2012, and averaged nearly 40 million ad views last year.

“One of our top priorities is providing the best experience for RV shoppers and buyers using mobile devices,” said Tim Custer, general manager of RV Trader. “We also want to drive maximum results for our advertisers and dealers. We are investing heavily in the mobile space to ensure long-term success of our content and relationships with our customers.”

RV Trader offers tablet (t.rvtrader.com) and mobile (m.rvtrader.com) site options which, when combined, make up approximately 30% of the total website traffic. The company said that represents a significant spike from the 10% of traffic that was mobile less than one year ago.

The release stated, “The statistics are rapidly beginning to favor mobile device usage over desktop, and the acceleration is only expected to continue. It is projected that more consumers will access the internet from a mobile device than from a computer by the year 2014. Due to this unmistakable influx of mobile users and evident growth potential, RV Trader is also aggressively looking at mobile application opportunities in the smart phone marketplace.”

These various forms of mobile media provide RV Trader consumers with instant accessibility to all available RV listings, dealerships and pricing.

For more information, please visit www.RVTrader.com.


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