SSI: Towable Sales Rise 19.9% During January
Year-over-year retail towable sales gained 19.9% in January, according to the latest report from Statistical Surveys Inc.
• Sales for the high-volume travel trailer sector increased 20.8% for the month.
• January fifth-wheel registrations grew 22.7%.
• Folding camping trailer sales edged down 2.8% for the month.
• Park model sales declined 25.2% in January.
Thor Industries Inc. was the towable sales leader for the month with a 37.1% market share, followed by Forest River Inc. at 20.6% and Jayco Inc. with a 9.4% share.
By segment, Thor was No. 1 in travel trailer sales in January with a 31.5% share, ahead of Forest River (21.8%) and Jayco (11.2%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.1% market share, while Forest River posted a 16.3% share and Palomino RV had a 6.5% share.
Forest River was the folding camping trailer sales leader in January with a 42.6% market share while Columbia Northwest Inc./Aliner (17.4%) held the No. 2 position followed by Jayco (13.6%). In the park model segment, Thor was No. 1, posting a 22.1% market share, with Skyline Corp. (18.2%) in the No. 2 slot and Chariot Eagle Inc. (11.7%) third.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).