The Era model from Winnebago Industries, Inc., has been recognized by Statistical Surveys Inc., a retail reporting service in Grand Rapids, Mich., as the No. 1 Class B motorhome model in North America with the largest volume growth in retail registrations during calendar 2012.
In the December report from Statistical Surveys, the Era model was listed as the top-selling Class B model for 2012, with market share of 16% compared to 7.6% in 2011. Winnebago’s volume growth was 167% above retail registrations for 2011 compared to industry growth of 28%.
“We have worked hard to develop a great Class B product, and the Era model growth reflects the product development successes we have had to date,” said Scott Degnan, Winnebago vice president of sales and product management. “Despite our success, we are not content to rest on our laurels. We are preparing to launch an exciting new product segment into Winnebago Industries’ Class B lineup at our upcoming Dealer Days event scheduled for April 29-31 in Las Vegas.”
He added, “We will continue to look for innovative changes that will enhance our products and anticipate even more excitement as we go forward. We congratulate our loyal employees for their dedicated service and our great dealer partners for making the Era a huge success in the Class B arena.”