Airstream 2 Go Provides ‘High-End’ RV Travel
Editor’s Note: The following is an article published in the Wall Street Journal authored by Sara Clemence reviewing the launch of Airstream 2 Go by former Thor Industries Inc. executive Dicky Riegel.
A new company founded by former Airstream Inc. president Richard “Dicky” Riegel rents the iconic campers, outfitted with luxury linens, flat-screen televisions and, if you choose, concierge service.
Airstream 2 Go offers travelers a high-end RV experience. The campers it rents are current models (23- and 28-footers) outfitted with high-thread-count linens, duvets, flat-screen televisions, power awnings, iPod docks, gas grills and rearview cameras to help with parking. A new GMC Yukon Denali is included for towing.
You can rent the Airstream and just go where whim takes you, or have the company’s partner, Montana-based adventure outfit Off the Beaten Path, map out a custom itinerary. Take things up another notch with concierge service, and they will plan your journey and arrange all the details, from surfing lessons to a parking spot on private land with an outstanding view of Yosemite National Park.
Airstream 2 Go aims to remove any intimidation factor for first-timers, walking them through how to handle the trailers, then handing over an iPad Mini stocked with maps, tips and even music playlists.
Riegel knows the Airstream brand inside and out; he served as its CEO and president from 2002 to 2005. “People were always asking me where they could rent one,” he said.
His answer: Los Angeles and Las Vegas. Airstream 2 Go is starting out with a location in each city, putting classic western destinations within easy reach.