The Land Yacht is back.
The Wall Street Journal reported that Airstream Inc., the maker of distinctive aluminum-skinned premium travel trailers, is expected to announce that it will build a new generation of its trademarked “Land Yacht” trailers, based on a concept developed with Italian yacht designer Mauro Micheli.
The recreational vehicle industry overall has revived during the past several years as the U.S. economy has recovered from the recession and fuel prices have stabilized.
A subsidiary of Thor Industries Inc., Airstream has focused under CEO Bob Wheeler on expanding its appeal to affluent consumers with silver-skinned trailers that look retro on the outside, but have modern interiors with colors and materials rarely found in the utilitarian trailers of the past.
Airstream’s Land Yacht concept was first shown at last year’s Louisville Show. At the time, Airstream said the company hadn’t made a decision to build the 28-foot model, which has LED lighting, boat deck style floors and a powered bed that lifts up to reveal storage bins.
Airstream said it will start building Land Yachts at its factory in Jackson Center, Ohio in July. The company didn’t set a price for the model, but indicated it will be the “top of the line.” Current Airstream trailers can list for up to $90,000.
Airstream has produced Land Yachts in the past, including motorhomes. The new Land Yacht will be a tow-behind, silver trailer with an interior designed by Micheli, best known for his work with Riva Yachts, and Italian cabinet maker Technoform S.p.A.