DRV Reports Strong Sales in RV Show Season
High-end fifth-wheel builder DRV Luxury Suites reported strong sales during the RV show season, according to a press release.
“Our sales at the January Florida RV Supershow in Tampa were the best we’ve ever had,” said Rocky Holman, product manager for the Howe, Ind.-based builder.
Represented by America Choice RV at the Tampa show, DRV generated sales across its full line, including the top-selling Mobile Suites, newly introduced Mobile Suites Estates, top-end Elite Suites and the revamped Tradition.
Holman said that customers were impressed with the new residential features in DRV’s products, including residential refrigerators, standard dishwashers and garbage disposals, ceramic tile backsplashes, quartz countertops, Lane furniture, soft-close drawers, LED lighting, Shaw wood plank vinyl flooring and full-paint designs. Offering durable, four season-construction, units also showcased new decors and cabinet colors.
“While the customer response and our sales were strong across the board, the industry-first sage/mushroom painted cabinets in our Tradition series were a huge hit and made the Tradition the most viewed and talked about unit in the display,” noted Holman. “Customers really appreciated how light and open the Tradition felt, and one of the most common reactions we got from customers was that it ‘felt like home.’”
DRV’s results were corroborated by Statistical Surveys Inc.’s January retail sales report that showed DRV registrations up 63% over January 2012, representing the best January sales since before the “Great Recession.” With great momentum coming out of RV show season, Holman said DRV expects 2013 to be a banner year.
DRV is currently signing new dealers in open territories. For more information contact Kyle Miller, national sales manager, at firstname.lastname@example.org or (260) 562-1075.