DRV Sees Spike in Luxury Fiver Sales for 2013
Fifth-wheel builder DRV Luxury Suites reported strong retail sales and growing market share in early 2013, according to a press release.
The high-line builder of the Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition brands posted its best January and February retail sales since the Great Recession, according to retail registrations as compiled by Grand Rapids, Mich.-based Statistical Surveys Inc.
“We’re ecstatic about the reception we’re getting in the marketplace right now,” said DRV Product Manager Rocky Holman. “The new styles and features we began implementing late last summer are being really well received by retail customers and we’re seeing that in increased retail registration and orders.”
Through February, Statistical Surveys showed DRV up 44% in retail sales and 26% in overall market share compared to 2012.
Holman attributed the success to the Howe, Ind.-based company’s use of true residential standard features like Whirlpool residential refrigerators, GE convection microwaves, dishwashers, garbage disposals, solid surface and quartz countertops, and two-tone decors. Other standard amenities include Lane furniture, Shaw flooring, soft-close drawers, ceramic tile and stone backsplashes, more floorplans with full size showers, 3 1/4-inch thick sidewalls, high density wool insulation, water manifold and four season insulation.
In the four seasons, luxury fifth-wheel category with units retailing for $85,000 and above, DRV reported it held a market share of over 70%, according to Statistical Surveys.
Holman reports that while DRV is proud of the growth they’ve seen in sales and the firm’s ability to bring to market products desired and appreciated by consumers, DRV is not taking any time off to celebrate.
“We’re already hard at work to continue and add to the improvements we started last summer,” he said. “We’re expecting to knock a lot of people’s socks off come Open House.”
DRV is currently signing new dealers in open territories. For more information please contact the National Sales Manager Kyle Miller at firstname.lastname@example.org or (260) 562-1075.