Fleetwood Offers Build Your Own Mobile App
Fleetwood RV Inc. recently released a “Build Your Own” mobile tablet application that allows users to configure a Fleetwood motorhome to their own personal specifications. According to a press release, the app is free and available for download at the Apple App Store and Google Play.
The new Fleetwood RV app lets users choose their preferred Fleetwood model and the floorplan that best fits their lifestyle. The app offers a selection of inviting exterior graphics, interior décor and cabinetry options to choose from. Allowing an even greater level of customization, the app provides additional optional features in categories such as the galley and appliances, living room and furniture, electronics, bedroom and exterior.
“The mobile tablet application provides our customers the ability to explore our full range of amenities and options while they build their own unique motorhome,” commented John Draheim, president and CEO of the Decatur, Ind.-based builder. “The app is an ideal example of how our brands continue to employ innovative marketing techniques that engage our owners and dealers.”
After users have designed their customized motorhome, they can compare the suggested retail price of the vehicle to the price as it’s been configured. They also have the option to e-mail the configured motorhome to themselves or share it with friends.
A “Build Your Own” mobile tablet application is also available for the American Coach brand, Fleetwood’s high-end motorhome line. The American Coach version of the app displays rich product décor and features and actively updates the floor plan as the user makes his or her specific selections.
“These apps provide a significant benefit to dealers and customers, who are now able to explore the endless possibilities, floorplans and options, all from the convenience of a mobile device,” added Draheim.