Good Sam Enterprises LLC announced today (April 30) that it has purchased the RV.com domain name from Dometic Group, according to a press release.
RV.com, one of the most recognizable URL’s in the industry, will be used by Good Sam to make it easier for RV and outdoor lifestyle consumers to learn about everything RV – from how to select and buy an RV that suits their lifestyle, to researching and reserving a campsite to interacting with fellow RVers.
“The term “RV” defines not just a type of vehicle, it defines a lifestyle,” said Good Sam Chairman and CEO Marcus Lemonis. “We strive to be the one-stop shop for everything in the RV lifestyle and integrating www.RV.com into our suite of web-based services for RVers further solidifies our position as the leader in this industry.”
Launching in August 2013, Lemonis said the new RV.com will be content-rich and feature tools and services that the Good Sam Club member base and today’s RVers find most useful, including access to new and used RVs for sale, how-to videos and content offering demonstrations of RV maintenance and use, as well as integrated social media tools enabling RVers to communicate with each other. RV.com will also serve as a centralized RV trip planning service, with extensive content regarding RV travel destinations and events, RV related gear reviews and RV park and campground descriptions and ratings.
With 20,000 websites linking to RV.com today, the reach of the new RV.com will be significant from its launch and is expected to grow exponentially as new services and additional content is added.
“It has been a pleasure to partner with the Dometic team in our efforts to increase ease of access to the RV lifestyle,” said John A. Sirpilla, chief business development officer of Good Sam. “We are always looking for new partners and opportunities that help to increase the enjoyment of all RVers, and that help welcome new RVers into the fold.”
“Dometic’s primary focus within the RV business community is to continue to expand and service our extensive dealer, OEM and value-added reseller network. We view strategic, long-term relationships like the one we’ve formed with Good Sam as an extension of our global network,” said Frank Marciano, president Dometic Americas. “We’re pleased Good Sam will be able to better serve the industry with the RV.com web domain and that Dometic will benefit from the added brand exposure and web traffic through this valuable channel.”