Good Sam & Rand McNally Form Collaboration

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April 4, 2013 by   1 Comment

Good Sam Enterprises LLC today (April 4) announced a partnership with Rand McNally to launch a suite of navigation products designed “to meet the needs of today’s outdoor consumer,” according to a press release.

“Today’s consumer has made it clear they want to increase their ease of learning about and navigating to the places they want to visit and the areas where they participate in the activities they love,” noted Marcus Lemonis, chairman and CEO of Good Sam. “Customers will appreciate an increased ease of planning and navigating to their destinations, such as events from horse shows to trade shows, national parks, campgrounds, lakes and trails as well as all of the great places to see along the way, with products customized for them.”

The first product to launch through the partnership is the Good Sam GPS, powered by Rand McNally. The device provides custom navigation on suitable routes, taking into account the specific vehicle or vehicle/trailer combination. After entering vehicle attributes, including length of towed trailers, if propane is being carried and vehicle and trailer height, the Good Sam GPS provides navigation on roads suitable for the customer’s specific vehicle configuration.

For travelers on the go, the Good Sam GPS also features information and navigation to more than 2,000 Good Sam affiliated campgrounds where Good Sam Club members receive nightly discounts, as well as 12,000 additional parks and campgrounds across the U.S. and Canada. The Good Sam GPS also provides information and navigation to thousands of points of interest, all searchable directly on the device.

For NASCAR fans, the Good Sam GPS includes pre-programmed track locations. NASCAR locations will not only help fans, but NASCAR team haulers too.

“We are very excited by the early interest in the product by potential partners and are in discussions with RV and trailer rental companies that have interest in providing the Good Sam GPS for use by their customers,” concluded Lemonis.

Good Sam said that additional products are in development and slated for release during 2013.

Other features of the Good Sam GPS include.

• 7-inch, high-definition screen – nearly 90% larger than most GPS units.

• Full-color touchscreen.

• Large and high volume speaker.

• Turn-by-turn spoken directions.

• Pre-programmed “Points of Interest.”

• Lifetime map updates.

• Wi-Fi connectivity.

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One Response to “Good Sam & Rand McNally Form Collaboration”

  1. Mark Douglass on April 4th, 2013 1:38 pm

    We figured it was only a matter of time. This is a great opportunity for the RVer market. Now if they can find parks with accessibility that can be programmed into the GPS, what a hit that would be for such a huge untapped market.