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Keystone Ups Production On Laredo Towables
Posted By RV Business On April 16, 2013 @ 10:47 am In Breaking News,News In Focus | No Comments
Strong first-quarter retail shows coupled with aggressive dealer orders have created growing demand for Keystone RV Co.’s Laredo travel trailers, fifth-wheels and super-light fifth-wheels, according to a news release.
To meet this demand, Keystone is ramping up production at its new Laredo facility while continuing to produce the brand in existing plants. Laredo Product Manager Adam Smith reported the retooled manufacturing facility is gradually getting on stream with full production to begin in the second quarter.
Smith noted the Laredo line has undergone a complete facelift over the past year with all new exteriors, interiors and 13 all-new floorplans.
“We felt it was time to really reposition the product at a place where the growth was happening in our segment,” he said. “Higher-end features along with style in the mid-profile and laminated trailer market is where the market is exploding. People want creature features and Laredo gives it to them.”
Smith said that an emphasis in the Laredo’s remodel was adding room and convenience with “life-sized features across the entire model line.”
Depending on the model, features include industry-leading 60-inch showers, king beds, 42-inch TVs, double-door refrigerators and 7-foot vaulted ceilings. In addition, Laredo has introduced new and innovative models to round out its floorplan offerings, targeting buyers interested in smaller travel trailers with models ranging from 27 feet up to 36 feet and weights as low as 5,300 pounds.
“This is a major reason for our success,” said Smith. “Customers don’t have many choices when looking for a smaller but well equipped travel trailer or fifth-wheel,” Smith said. “Laredo now gives them not just one choice, like most brands, but multiple choices. We are committed to giving our dealer partners and mutual customers something out of the ordinary.”
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