KOA CEO Joins RV Sector at Power Breakfast
When Jim Rogers speaks at the inaugural RV Industry Power Breakfast next month at the RV/MH Hall of Fame in Elkhart, Ind., he plans to share good news for the Elkhart-based RV industry.
As reported by The Elkhart Truth, the CEO of Kampgrounds of America Inc. (KOA) sees a huge potential for growth in the RV market.
“What’s important for us all to realize is we have just scratched the surface. When you go through a capacity reduction that’s happened in the last five years, when you have to let people go … I think we’re stronger together than apart, and by bringing the three sectors of the manufacturer, the dealer and the campground together we can optimize the potential that exists within the north American marketplace,” said Rogers in a phone interview.
“It’s bigger than the assembly line. You have a community there that needs to see some hope and some opportunity for the future,” and Rogers believes Elkhart County has that hope and opportunity in the RV industry.
Rogers is chairman and chief executive officer of KOA, which owns 26 campgrounds and works with franchisees who run another 461 campgrounds in the U.S. and Canada.
When he got the invitation to speak at the power breakfast, he jumped at the opportunity, and he credits Sherman Goldenberg, publisher of industry publication RVBusiness magazine, with a great idea.“It’s quite the accomplishment because Sherman to me kind of represents the United Nations of the RV world. He brings all the different components together, which I think is one of the things exciting to us,” said Rogers. “The campground sector hasn’t had a lot of engagement with the manufacturers or the dealers,” even though the campgrounds end up as the proving ground for many of the RVs made in the Elkhart County area.
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