Prime Time Brand Grabs Market Share in Feb.
Forest River Inc. subsidiary Prime TimeManufacturing ranked No. 2 for combined travel trailer and fifth-wheel registrations in February, posting a 55% increase in unit sales compared to the previous year.
“Prime Time is very thankful and appreciative of the tremendous support given to us by our dealers,” said Jeff Rank, president of the Wakarusa, Ind.-based builder, in a press release. “We made some bold commitments early on about who we wanted to be as a company and dealers embraced our innovative business model. Over the last three years, the strong partnerships we’ve forged are obviously now paying huge dividends for us and our dealers.”
According to Statistical Surveys Inc., in the fifth-wheel segment Prime Time was the No. 4 retailing brand for February with a market share of 5.9%. Travel trailer registrations showed that Prime Time was the third best-selling brand for the month with a market share of 4.1%.
“I’m very happy for our company and our employees,” added Rank. “It’s always fun to win and jumping up to the No. 2 retail position in February is very rewarding for our team here at Prime Time.”