RVIA PR Efforts Gain National Media Attention
The Recreation Vehicle Industry Association’s (RVIA) public relations team has been working throughout the winter and early spring to promote the RV industry and lifestyle in the media nationwide.
According to a press release, the effort has resulted in a multitude of positive RV stories highlighting the industry’s growth in shipments, as well as key messages about the affordability, fun and flexibility of RV travel.
Stories have appeared in national and local media outlets. Here are a few highlights from the national media:
• On March 1, USA Today reported that motorhome shipments rose 13.6% in 2012 and were expected to rise approximately the same amount in 2013. The story cited RVIA statistics, included quotes from industry executives, and discussed the falling unemployment rate in Elkhart County.
• On Feb. 21, The Wall Street Journal published an article about the RV industry bouncing back from the recession. The story focused primarily on upscale design features now available in towable RVs.
• A Jan. 28 story that appeared on Today.com reported on the Kelloggs — a family with 12 children that sold their house to live full-time on the road in an RV.
• On Jan. 27, RV tailgating was highlighted on the FOX News morning show “Fox & Friends.” The segment featured sportswriter Kerry Byrne, who also published blog entries and videos highlighting the RV lifestyle on the popular NFL site ColdHardFootballFacts.com.
RVIA has also worked with show promoters across the country to generate media coverage of the new products and record crowds reported at RV shows. Positive stories about the industry’s growing sales and popularity appeared in dozens of local media outlets around the country. For full details, visit the “News Room” at RVIA.org.