The editors of RVtravel.com have published the 100th edition of their online newsletter “RV Daily Tips.” According to a press release, the first issue appeared Nov. 26 and has continued to run on a Monday through Friday basis ever since.
Editor Chuck Woodbury reports that the publication has helped double the traffic of RVtravel from about a half million page views a month a year ago to an average of 1.1 million. He added that the list of contributors is a “who’s who of experts” on RV technical and lifestyle subjects.
The Seattle-area company also publishes the monthly newsletter Great RV Accessories, which typically reviews a dozen products of interest to RVers.
Subscribers to the newsletters receive an email reminder for each new issue. An open rate of between 50% and 64% have helped earn RVtravel.com an “All Star” award from Constant Contact, a leading e-mail distribution service.
All the newsletters are supported by advertising, which Woodbury says has dramatically increased in recent months. “There is no question that the RVing economy has vastly improved,” he said. “At our e-commerce site RVbookstore.com we have seen a recent surge in sales with books and DVDs about buying and using an RV. When the economy worsened years ago, sales of these titles almost disappeared. It was obvious to us that the RV industry was in trouble.”
Along with about three dozen active blogs about RVing, written by 10 paid bloggers, RVtravel.com and its online community is read by more than 200,000 different RVers a month, according to Woodbury. Beginning in late May most of the blogs will be consolidated onto the RVtravel.com server. “We expect to see our ranking improve dramatically with all our traffic in one place,” said Woodbury. “Since we started RV Daily Tips, RVtravel alone has gone from a worldwide ranking on Alexa.com of 121,000 to 69,000. Today, Alexa ranks it as the 12,232nd largest website in the United States.
Each issue of “RV Daily Tips” includes a helpful video tip, hosted at YouTube on the RV Travel Channel and embedded into the newsletter. The steady output of new videos has increased the channel’s views to about 200,000 a month, up about four times from a year ago according to Woodbury.
The weekly RVtravel.com newsletter, which appears every Saturday morning, is in its 12th year of continuous publication with an estimated 60,000 readers a week.