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Safeco Unveils Redesign For RV Lifestyle Site

Safeco Insurance announced the redesign of LiveLifeLocal.com, a website designed to inspire RV enthusiasts with thousands of ideas for places to go and things to do with their favorite vehicles.

“Nobody buys an RV to simply keep it in the driveway,” said Matt Nickerson, president of Safeco Insurance, in a press release. “RVs are the gateway to a lifestyle that allows people to get out and do the things they love. LiveLifeLocal connects people who are passionate about their vehicle and the life it provides with the activities, resources and network to get the most out of them.”

The site features a new photography-heavy format and enhanced content that encourage users to explore everything they can do with their RV. LiveLifeLocal has also partnered with several experts to showcase their insider knowledge of the RV lifestyle, including Brad Herzog, author of Turn Left at the Trojan Horse and Small World: A Microcosmic Journey.

Other features include:

• Personalized experience: Visitors to the site can sort content by vehicle type and keyword, giving them highly tailored content, images and more.

• National perspective: Whether looking to travel thousands of miles or planning to stay close to home, users can instantly view activities that are relevant to any geographic location, plus suggestions for activities that are nearby.

• Social connections: Users can now like and comment on individual posts to connect with users who share similar lifestyles and interests. The site also features easy ways to share content across several social networks.

“The ability to drill down to a specific lifestyle based on your vehicle, plus easy ways to share and connect through social media, make Safeco’s LiveLifeLocal a one-of-a kind resource,” added Nickerson.

To become a part of this new community and for more information, visit www.livelifelocal.com.

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