SEMA Show Seeing Strong Exhibitor Interest
Nearly 2,000 exhibitors are confirmed to participate in the 2013 Specialty Equipment Market Association (SEMA) Show priority booth selection process taking place later this month. According to a press release, the number represents a 6% increase over the number of companies that participated in the process in 2012.
“With the increased commitment exhibitors are demonstrating earlier in the year, it’s apparent the SEMA Show provides unmatched brand-building visibility and sales exposure in one venue,” said Peter MacGillivray, SEMA vice president of events and communications, noting the show takes place Nov. 5-8 in Las Vegas.
Manufacturers exhibit at the event each year to showcase new automotive parts and accessories, and to connect with more than 60,000 buyers from throughout the world. Through programs and features such as the New Products Showcase, product demonstrations and sectionalized floorplan, exhibitors are able to connect with the most relevant buyers.
“The earlier a company signs up, the more likely they are to take part in all the added-value programs we have available,” MacGillivray said. “We’ve seen direct connections between the amount of planning a company does to the level of success they achieve.”
Nearly 70% of buyers visit the SEMA Show with a plan and identify the exhibitors they want to meet with in advance, according to a 2012 SEMA Show survey. The most influential factors that buyers reported as having an impact on their decision to visit an exhibitor were participation in the New Products Showcase, the Show directory listing, and pre-Show contact from an exhibitor.
Companies may still sign up to exhibit at the upcoming show at www.SEMAShow.com/buyabooth. Attendee registration will be available from the site in early May.