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UVS Junction Rolls Out ‘Pool to Rule’ Network
Posted By RVBusiness On April 4, 2013 @ 9:18 am In Breaking News,News In Focus | No Comments
UVS Junction LLC has released the first RV dealer marketing network in the industry called “Pool to Rule.” According to a press release, the network allows RV dealers to claim their 50-mile radius, securing their manufacturers and brands.
“Network dollars get pooled and then reinvested back into the most powerful digital marketing campaign in the industry,” said UVS Director Angie Celucci. “Display ads, keyword ads and re-marketing will bring consumers to this smart site. Once the consumer clicks onto the inventory of choice, the RV dealer that is closest to the web visitor, based on zip code logic, will receive the lead exclusively.”
Celucci noted that UVS saw the need for this type of marketing through continued requests from its client base.
“Dealers need a way to pool funding together and become front runners on the web,” she said. “We knew we needed to deliver a smart site and we put it on our development table and built it.”
The smart site looks at the zip code of the web visitor and searches the data base of dealers. It pins lead delivery to the rightful territory and then right down to the brand, Celucci reported, adding, “There are lots of layers we put into place to allow this program to be different than any other.”
Territories will only be sold to RV dealers with proof of location address for each location. “A dealer can’t just snap up any territory they want to lock another guy out,” said Celucci. “This is fair and square marketing that will deliver leads based on ownership. The site is owned by the dealers – their territory, their manufacturers, their brands, their leads. We simply gave them the tools to dominate the web.”
“Pool to Rule” was opened to UVS clients first. For those UVS clients that don’t claim their territory by the end of business April 4, the territory will be open for grabs.
“The immediate success of this program is amazing,” said Celucci. “Within minutes of launching to our existing client base we exceeded a $20,000 monthly purse as a result of less than a dozen dealers claiming their territory.
Through the month of April territories will continue to get claimed. May 1 is when the site will be unveiled and launched ready to deliver leads.
For more information and to sign up and claim your territory, visit http://www.uvsjunction.com/pages/pool%20to%20rule or call Celucci at (407) 359-8878.
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