Ford Motor Co., reacting to U.S. pickup sales that have gained momentum for almost two years straight, said it plans to add workers at an F-150 truck factory to boost production of its most profitable model line.
Bloomberg reported that Ford will hire a third crew at its plant in Claycomo, Mo., to boost F-150 output starting in the third quarter, the company said today in a statement. The No. 2 U.S. automaker is adding more than 2,000 employees at the factory for the extra pickup production and to begin building the Transit commercial van in mid-2014.
The F-Series pickup line is a juggernaut for Dearborn, Mich.-based Ford. It’s led the U.S. truck segment the last 36 years and has been the best-selling vehicle of any type in the country for more than three decades. Ford plans to make more pickups to keep up with demand after 21 straight months of increases for the F-Series as rebounding housing and energy sectors lift U.S. market share for Ford, General Motors Co. and Chrysler Group LLC.
“It’s a huge vote of confidence in our truck, our sales and what’s going on in the industry overall and the economy,” Joe Hinrichs, Ford’s president of the Americas, said in a telephone interview. “We wouldn’t be hiring if we didn’t think it was going to last. It is a strong indication of how we feel about our continued leadership in the segment.”
Kansas City Assembly will be capable of operating 120 hours per week after the third crew is added, up from the 100 hours per week that it’s been running with two shifts, Hinrichs said.