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Good Sam to Discontinue Highways Magazine

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May 22, 2013 by   2 Comments

Highways magazine, the “official communication” of the Good Sam Club, the 1.36-million member RV consumer club operated by Good Sam Enterprises LLC, Lincolnshire, Ill., will be effectively discontinued in February.

However, Highways, a quarterly publication that dates back more than 40 years and is now one of only a handful of remaining consumer print titles serving the North American RV industry, will still be available as a quarterly insert in the company’s other monthly consumer RV pubs, Trailer Life and MotorHome.

“Over the past few years our team has worked tirelessly to make positive changes in an attempt to produce the publication that you want,” Marcus Lemonis, chairman and CEO of Good Sam Enterprises and its Camping World Inc. affilate, explained in the May/July issue of Highways. “Despite the attempts, it seems that we continue to get constructive feedback that indicates you want something different.”

What club members want is fewer ad pages, more content and, in some cases, electronic delivery, says Lemonis, adding that he remains “disappointed” with the publication and would prefer to deliver club news along with relevant, RV-specific information in TL and MH without “watering it all down with so much advertising.”

“Beginning in February 2014, the current Highways communication will be replaced with your choice of four free issues of either Trailer Life magazine or MotorHome magazine,” wrote Lemonis, whose company recently divested itself of its powersports titles. “While we will no longer produce the standard Highwaysmagazine, we will produce a special Highways Good Sam Club magazine insert section featuring all the content you know and love from Highways. Regular Highways features like Action Line, Chapter Chat, Club Events, Benefit Updates, New Products, Pet Tales, Tech Topics, Photo Contests and more will remain part of the Good Sam Highways insert section.”

The result, Lemonis explains, will be fewer ads and more relevant content delivered free to all club members as part of their club membership. And it will also, according to Lemonis, result in a waste reduction of 754 million print pages annually. TL & MH subscribers are to receive four free issues as compensation for the free distribution.

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Comments

2 Responses to “Good Sam to Discontinue Highways Magazine”

  1. Bruce Smith life time # 25381666 on July 5th, 2013 10:07 pm

    Boy what a shock, I look forward to the Highways mag every time it comes. I DON’T want to subscribe to a magazine I don’t want. I do a lot of traveling with my diesel and pull trailer, about 10,000 last year and have run into and fixed problems due to the articles in the Highways. The four free issues of those magazines will be of NO used to me. I own a older trailer and have been a life time member, I think, since 2008 and have really enjoyed ALL the articles in the Highways mag. Just because a few RICH people complain about the advertisments, I thought that was one of the things that was supposed in the Highways along with the people who had a good trip they wanted to share. I have been to many of the places that some of the people have wrote about, such as Alaska and Way across the lower US to up state New York and many, many other places. I really will miss the Highways mag. I live in La Pine Oregon, 24 miles south of Bend Oregon.
    Enough of my rambling, Thanks for the trouble you go through for us RV”ers.
    Bruce

  2. kerry nakonechny on March 12th, 2014 1:35 am

    I was missing the Highway magazine and did this search to maybe find out why.

    It will be missed by myself. I enjoyed the many articles and of course the ads.

    I am also a liftime member and have seen many sights that where also in the magazine and some sights have changed due to Mother Nature

    I will look for the replacement issues if ever receive them in BC Canada

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