Highways magazine, the “official communication” of the Good Sam Club, the 1.36-million member RV consumer club operated by Good Sam Enterprises LLC, Lincolnshire, Ill., will be effectively discontinued in February.
However, Highways, a quarterly publication that dates back more than 40 years and is now one of only a handful of remaining consumer print titles serving the North American RV industry, will still be available as a quarterly insert in the company’s other monthly consumer RV pubs, Trailer Life and MotorHome.
“Over the past few years our team has worked tirelessly to make positive changes in an attempt to produce the publication that you want,” Marcus Lemonis, chairman and CEO of Good Sam Enterprises and its Camping World Inc. affilate, explained in the May/July issue of Highways. “Despite the attempts, it seems that we continue to get constructive feedback that indicates you want something different.”
What club members want is fewer ad pages, more content and, in some cases, electronic delivery, says Lemonis, adding that he remains “disappointed” with the publication and would prefer to deliver club news along with relevant, RV-specific information in TL and MH without “watering it all down with so much advertising.”
“Beginning in February 2014, the current Highways communication will be replaced with your choice of four free issues of either Trailer Life magazine or MotorHome magazine,” wrote Lemonis, whose company recently divested itself of its powersports titles. “While we will no longer produce the standard Highways magazine, we will produce a special Highways Good Sam Club magazine insert section featuring all the content you know and love from Highways. Regular Highways features like Action Line, Chapter Chat, Club Events, Benefit Updates, New Products, Pet Tales, Tech Topics, Photo Contests and more will remain part of the Good Sam Highways insert section.”
The result, Lemonis explains, will be fewer ads and more relevant content delivered free to all club members as part of their club membership. And it will also, according to Lemonis, result in a waste reduction of 754 million print pages annually. TL & MH subscribers are to receive four free issues as compensation for the free distribution.