For the 14th straight year, Recreation Vehicle Industry Association (RVIA) spokespersons Brad and Amy Herzog will hit the road in June to “put a friendly face on the the RV lifestyle” in local media markets. According to a press release, this year’s two-month media tour has the Herzogs traveling to cities in the Midwest and Southeast.
The RV industry’s “Explore America Family” will be traveling in a motorhome provided by Winnebago Industries Inc. featuring the type of amenities that appeal to consumers and are fueling the growth in motorhome sales.
The Herzogs provide an accessible example of an RVing family. At each stop, they deliver messages of family togetherness, health and wellness benefits of RV travel, and the freedom, fun and flexibility offered by RV travel. They emphasize that RVing is a convenient way to travel, and that it’s a great option for young families with children.
The 60-day tour launches June 19 in Terre Haute, Ind., and includes stops in Nashville, Tenn.; Jacksonville, Fla.; Savannah, Ga.; Charleston, S.C.; Charlotte, N.C.; Norfolk, Va.; Richmond, Va.; Washington, D.C.; Louisville, Ky.; Indianapolis; and Milwaukee, Wis.