North Carolina-based Hickory Springs Manufacturing Co. announced a rebranding initiative consolidating a number of brands and divisions under one name, HSM.
According to a press release, the name change is effective immediately and is supported by a new logo and website (www.hsmsolutions.com), for the global manufacturer of integrated solutions and components to the transportation, furniture, bedding, and a growing number of diversified markets.
“HSM is not just a name,” said President and CEO Dave Colburn. “It’s a new way of thinking. HSM represents one name, one identity, one voice and one company with a single-minded dedication to customer needs.”
The announcement of the new name is the culmination of a series of organizational and corporate structural changes announced earlier this year that support the company’s migration from a components supplier to a provider of integrated solutions with a market-focused strategy.
As a result of the name change, some former company names previously associated with Hickory Springs will now become product names while some existing product brands will not change.
In addition to a single, unified HSM brand, the company is also placing greater emphasis on research and development, increasing its engineering staff and leveraging its Corporate Innovation and Research Center, which opened in 2012. These initiatives provide customers with access to the latest materials and manufacturing techniques, helping them achieve their design visions and respond rapidly to changing market demands.
The company’s four new business units – HSM Transportation Solutions, HSM Bedding Solutions, HSM Furniture Solutions and HSM Diversified Solutions – serve as the centerpiece of a new business model that will leverage HSM’s core capabilities to develop and execute a business plan for profitable growth of both components sales and integrated solutions to customers in their respective markets.
“This is an exciting time for our company,” said Colburn. “We look forward to building on the HSM brand as the strategic transformation of our company continues to unfold, inviting customers and employees to join us in our progress as ‘One Company, on the Move, Together.’”
To learn more about HSM, visit the company’s website at www.hsmsolutions.com.