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Power Breakfast Heralds RV Industry’s Revival

Posted By RVBusiness On May 10, 2013 @ 11:19 am In Breaking News | No Comments

James Ashurst, RVIA vice president of advertising and public relations, offers Go RVing update

The good times are coming back for the recreational vehicle industry.

As reported by the Goshen News, speakers at the RV Power Breakfast Thursday (May 9) morning contended that while the industry is still far below its output of the pre-recession years, growth has occurred in the past two years and is expected to continue through the end of 2013.

“We had some good times back in the 70s,” said Robert M. “Mac” Bryan, Recreational Vehicle Industry Association (RVIA) vice president of administration while he stood in front of a screen full of numbers recounting the historic ups and downs of the industry. But all the recent numbers are moving upwards.

RV shipments from manufacturers were 353,400 units in pre-recession 2007, then dropped to 165,700 units by 2009. Since then the industry has had steady growth, with gains each year through 2012. When 2012 ended, 285,900 units had been shipped. The RVIA forecast for this year’s shipments is 307,300 units.

The North American demographics favor the RV industry, Bryan said. Based on historical data there are 8.9 million RVs in use now and there should be about 11 million RVs in use by the end of the decade. To reach that milestone the industry will have to produce about 350,000 units on average each year, he said.

Reflection on hard times

“With creativity and imagination, there is no limits to the amount of RVs that can be sold in the next decade,” he told the industry leaders. “And I see no lack of either in this room.”

But there most likely were fewer RV members at the breakfast than would have been attending in the past. Richard Coon, RVIA president, said that in 2008 the trade organization had 555 member companies. Membership was 410 members in 2013.

That decline of 26% is due to the recession and the resulting consolidation and winnowing that occurred.

“Since 2008, 53 companies have gone away,” Coon said of the industry. Eight of those RV companies were absorbed by others. He said only one company quit the organization during the recession and has not rejoined.

A positive trend is that there have been 23 new RV-related companies created in recent years, Coon said.

Always a preacher of the RV gospel, Coon was a strong advocate before, during and now after the recession for the RV lifestyle and the quality of products produced.

Even during the height of the recession, the travel trailer segment of the industry remained strong, according to Coon and in 2012 that segment was still solid.

And, consumers can find a travel trailer bargain.

“The price of a conventional trailer is almost the same as it was 15 years ago, but the product is better,” Coon said. “That is a real tribute to the people in the room.”

To read the entire article in the Goshen News click here.

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