CNBC Prime has announced that “The Profit,” featuring Marcus Lemonis, chairman and CEO of Camping World Inc. and Good Sam Enterprises LLC, will join the network’s primetime reality lineup on Tuesday nights at 9 p.m. (ET/PT) beginning July 23.
“If you have a business that’s in trouble and think your management team can survive America’s turnaround king,” the CNBC Prime release states, “then you’re ready for ‘The Profit.’
“When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World Inc., he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal,” the news network reports. “In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting over $2 million of his own money on the line.
“In each episode, Lemonis makes an offer that’s impossible to refuse: his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.”
To learn more about “The Profit” and meet the man who calls the shots, visit www.cnbc.com/the-profit.