Coast Begins Trailer Remodel in ‘Project Terry’
As part of an unusual new promotional project, Coast Distribution Systems Inc. has begun the renovation of a 1978 Terry travel trailer that will leave the exterior primarily intact, but equip the interior with modern amenities such as air conditioning, solar power, LED lighting and Corian countertops — all products supplied to the aftermarket by the West Coast distributor.
Proceeds from an auction, scheduled for next March on eBay, will be donated to the RV/MH Hall of Fame in Elkhart, Ind.
”We want this trailer to look like a nice, clean ’78 Terry but when you open the door it’s going to be completely renovated inside with appliances and accessories that might not have been available in 1978, especially as an OEM trailer,” said Steve Holt, director of brand and corporate marketing for Morgan Hill, Calif.- based Coast.
The renovation — ”Project Terry, Extreme Mobile Makeover” — is being chronicled by Oregon-based freelance writer/technician Larry Walton in RV Magazine, a bimonthly consumer periodical.
Suppliers of 11 brands will provide products that will be used in the renovation and receive mention in the series of articles by Walton that will appear in RV Magazine through May 2014. Separate articles with several photographs will detail the processes involved in renovating running gear, the exterior, plumbing and electrical, appliances and the interior.
The wood-and-aluminum Terry, purchased online through craigslist.com for $1,700, was built by now-defunct Fleetwood Enterprises Inc., Holt said. Coast will invest some $25,000 in modernizing the Terry.
”We looked for a Terry that had good bones and still had the same paint and appliances as when it was built,” Holt said.
The renovated Terry will be on display at the dealer-oriented Elkhart County Open House in September and the Recreation Vehicle Industry Association’s (RVIA) Louisville Trade Show the week after Thanksgiving. Following the shows, the Terry will be taken on a five-day road trip to test the system and then delivered to the Hall of Fame.
”We wanted to auction it off and give the proceeds to a worthwhile organization,” Holt said. ”The RV/MH Hall of Fame will resonate with readers of RV Magazine.”
The brands participating in the renovation include Coleman-Mach, Dicor, Suburban, JR Products, Vent-Line, Thetford, Carefree, Winegard, Norcold, Powerhouse Generators and Husky Towing Products.