Building on the brand’s “Life Size Lightweight” message, Keystone RV Co.’s Laredo’s travel trailer line has increased sales by over 21% year-to-date, according to Statistical Surveys Inc. March results.
“What we’ve done here at Laredo is roll out some fantastic floorplans with our ‘Life Size Lightweight’ package,” said Laredo Product Manager Adam Smith. “We’ve put together a list of features that are important to our customers – bigger refrigerators, taller ceilings, residential showers, bigger beds and larger TVs – and bundled them with what is one of the strongest travel trailer floorplan lineups out there.”
Demonstrating the Laredo line’s focus, the new 274RB floorplan is 30-feet in length and half-ton towable, and features an island kitchen.
“The 274RB has become so popular we have had to alter our production schedule to meet demand,” said Smith. “Laredo dealers throughout the United States and Canada have embraced the ‘Life Size Lightweight’ message enthusiastically.”
Group General Manager Kyle Kwasny added, “At the Keystone Open House in September, Laredo dealers will be treated to the next evolution of ‘Life Size Lightweight’ towables. We can’t wait to show them what we have in the works.”
Elkhart County Open House is set for September 17-19 where Kyestone will be part of the expansive Thor Industries Inc. display at the RV/MH Hall of Fame in Elkhart. Learn more about Laredo at www.keystonerv.com/laredo.