Keystone’s Bullet Posting Market Share Gains
Keystone RV Co.’s Bullet ultra-lite travel trailer brand continues to expand with retail sales climbing 25.5% and market share up 16.5% year-to-date, according to Statistical Surveys Inc.’s April 2013 results.
“Not only are sales and market share climbing, but Bullet is now the No. 1 selling travel trailer in the $20,000 to $25,000 price range,” said Bullet Product Manager Brian Hyde in a press release. “At this price point we are competing with older and more established brands and we are coming out on top.”
According to Hyde, two new floorplans are helping fuel Bullet’s growth. With a dry weight of 5,700 pounds, the Bullet 298BHS is easily half-ton and full-size SUV towable yet offers sleeping capacity to accommodate up to 10 children and adults.
Another key floorplan for Bullet lineup is the Premier 32BHPR. “The entertainment center literally occupies one full wall of the coach and features a 46-inch LCD TV, multi-function electronics, 10 storage compartments and smoked-glass mullion cabinet doors,” Hyde said. “Like all Bullet Premiers, the interior is highlighted with upgraded furniture, 7-foot tall arched ceilings and 8-cubic foot refrigerators. The gel-coat color-infused front cap, frameless windows and outdoor kitchen on the 32BHPR are definite attention grabbers.”
Hyde attributes Bullet’s success to dealers’ enthusiasm and commitment to the brand. “From the day we launched Bullet four years ago we have focused on delivering ultra-lite towability combined with eye-catching appearance and generous accommodations,” he said. “Our dealers and retail customers have embraced the Bullet message. Best of all, we are not done yet.”
Bullet will unveil new features and floorplans during Elkhart County Open House Week in September at Keystone’s display at the RV/MH Hall of Fame.