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Keystone’s Sprinter Sees Market Share Growth
Posted By RVBusiness On June 4, 2013 @ 10:37 am In Breaking News | No Comments
Combined retail market share for Keystone RV Co.’s Sprinter has grown by 19% this year with fifth-wheel market share climbing 62%, according to the March report by Statistical Surveys Inc. According to a press release, Sprinter’s fifth-wheel gain is the strongest of any Top 20 brand in the marketplace.
Product Manager Josh Miller credits Sprinter dealers for the brand’s incredible results., noting, “As Keystone’s very first brand, we have had the privilege of building strong relationships over the course of 17 years with many of our dealers. Their feedback and support have been truly amazing. They have given generously of their time in conveying to us the importance of our ‘Camping Made Easy’ message as well as what they feel we need to do to keep Sprinter strong into the future. “
Adds Miller, “Based on retail sales numbers and what we hear from our dealers, we feel very positive about where the Sprinter line is today and our ability to sustain success for years to come.”
Keystone senior management is also confident about Sprinter’s ongoing success. “The brand will continue to evolve and improve,” noted Keystone General Manager Ryan Juday, who served as a Sprinter district sales manager when he began his career with Keystone over 10 years ago. “The Sprinter of today is an unbelievable value in the market. The most recent Stat Surveys numbers prove this. Josh and our team have been hard at work and will roll out some unbelievable new Sprinter’s at Open House this fall.”
Keystone will be displaying at the RV/MH Hall of Fame during the Elkhart County RV Open House, scheduled for Sept. 17-19.
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