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KOA Rebrands; Identifying Three New Segments
Posted By RVBusiness On June 6, 2013 @ 2:57 pm In Breaking News,News In Focus | No Comments
The Billings, Mont., KOA Campground will become the Billings KOA Holiday Campground tomorrow (June 7), according to a press release.
The change is the beginning of a new brand structure for the 51-year-old iconic North American camping company. KOA said that three new brand segments will better identify the specific offerings of its 485 campgrounds for the millions of North American camping families that use KOA each year.
Over the next few years, KOA campgrounds across North America will be rebranded as either a KOA Journey, KOA Holiday or KOA Resort campground.
“Segmenting our famous KOA brand in this way will help our campers select just the KOA they need for their next trip,” said KOA’s Vice President of Marketing Toby Hedges. “Each KOA is unique, but each Journey, Holiday and Resort KOA will have amenities and services in common that will make it easier for campers to find just the right campground. KOA began 51 years ago right here in Billings, so it’s only right that we should begin this new chapter for KOA at the Billings KOA Holiday.”
The three brands designate:
• KOA Journey Campgrounds are identified as being convenient to major highways, include long pull-through sites and provide a relaxing overnight oasis for travelers.
• KOA Holiday Campgrounds, such as the Billings KOA Holiday, are great base camps to explore the area and include family activities and additional amenities to make these facilities great getaways for short vacations. They will also all feature KOA Deluxe Cabins, which include full bathrooms and kitchens.
• KOA Resorts will offer campers a true resort-style vacation with luxurious pools, patio RV sites, Deluxe Cabin linen service and a specially trained activities and recreation staff.
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