Lazydays Sees Sharp Increase in Towable Sales
During the first quarter, Seffner, Fla.-based Lazydays achieved a year-over-year towable unit sales increase of 73%, according to Statistical Surveys Inc. (SSI) point of sales data.
“We were able to achieve this success through great people, great brands and great commitment,” Jim Lazzarino, Lazydays towable sales manager, said in a press release.
In May of 2012, Lazydays launched a companywide initiative that focused on travel trailer and fifth-wheel products. As part of that initiative, the employees of Lazydays dedicated themselves to providing a high level of customer service. “Everyone from marketing to sales to our delivery team made it a focus,” comments Lazzarino. “It’s been exciting to see how our entire company has been energized by working this initiative and the pleasure that we all receive in making customers for life is the highest reward.”
Lazydays carries some of the nation’s premier fifth-wheel and travel trailer brands, including, Coachmen, CrossRoads RV, Dutchmen, Dynamax, Forest River, Grand Design, Heartland, Keystone RV, Redwood, Primetime, Airstream, Northstar, Lance, Travel Lite, SignaTour Campers and DRV Luxury Suites.
For more information, visit www.Lazydays.com.