In conjunction with a comprehensive education lineup at the 6th Annual North American Trailer Dealers Association (NATDA) Trade Show & Convention, valuable education webinars are being offered to NATDA members this summer. According to a press release, the convention is set to run Sept. 5 in St. Louis.
Kent Lewis, president of Formic Media and MAX Awards ‘Marketer of the Year’ winner, will be hosting two workshops and a class at the convention while also offering a limited-seating free webinar for NATDA Members.
Titled “9 Obsolete Digital Marketing Strategies You Should Ignore,” the webinar will be held June 26 from 1:30 p.m. to 2:30 p.m. CDT. The class is limited to 25 people. Click here to register.
A synopsis of the webinar states: The world of digital marketing is constantly evolving, making it difficult for trailer industry professionals to keep up. While it’s difficult to know exactly what to do with your marketing initiatives, there is a quick list of strategies and tactics not to do. Lewis will outline nine digital marketing strategies that you should avoid. This webinar will cover a variety of outdated digital techniques you can safely ignore, including QR codes, gaming product reviews and keyword-based website optimization. From this presentation, you will be able to transform your marketing for 2014 and beyond.