Northwood Owners Gather for La Grande Rally
Towable builder Northwood Manufacturing Inc. hosted its annual owners rally last week as 70 rigs converged on the builder’s campus in La Grande, Ore.
According to a press release, the event continues to grow and this year brought together more than 150 participants from as far away as Florida and Canada. The rally is organized each year by the Northwood RV Owners Association (NROA ).
National Director of Sales Donald Cochran noted, “We are particularly excited to see an increasing diversity in our participants. Our newer brands are appealing to our traditional buyer as well as younger, contemporary families. It was wonderful to see so many children at this year’s rally.”
Cochran added that the rallies offer a great insight into what is important to Northwood customers. To facilitate that effort, Northwood sets up a display of new models to collect feedback from the RV users/buyers.
Speaking to the group, Northwood COO Ward King stated, “We are as committed to remaining accessible to you, our customers, as we are to maintaining the culture of quality Ron Nash instilled in us. Our ‘Absolute Northwood’ philosophy is our guaranty of unmatched quality, strength, and durability.”
The rally culminated with a Northwood hosted barbecue luncheon and an “all win” raffle.