RV Trader, a division of Dominion Enterprises, has launched a marketing campaign that will focus on branding and consumer awareness, according to a press release.
The company reported it would maintain a “consistent presence” at upcoming RV consumer shows, events and campgrounds,while focusing on building affiliations with content providers and other RV industry leaders. The campaign also includes a shift toward online advertising as well as search engine optimization and social media marketing.
The success of the campaign is already apparent, with RV Trader currently reporting a 53% increase in overall website traffic and a 217% increase in mobile traffic from last year. The RV Trader website’s private-party growth is also experiencing record highs, with an approximately 10% increase from 2012 in private seller ads placed weekly. These results clearly demonstrate the growing strength of the RV industry, the company stated.
“RV Trader decided to focus specifically on a consumer branding and awareness campaign for 2013,” said Christine Platz, marketing manager for RV Trader. “With consumer spending on the rise, it is imperative we stay in front of those researching, buying and selling RVs. This not only helps bring buyers and sellers together, but boosts leads for our dealers and overall awareness of our brand.”
The brand’s social media presence is also stronger than ever, with a strong presence on Twitter and Pinterest with RV Trader reaching nearly 13,000 followers on Facebook. These numbers are expected to grow exponentially throughout the summer months as the active RV season continues.
For more information, visit http://www.RVTrader.com.