SSI: Towable Sales Show 12.3% Gain for April
Year-over-year retail towable sales gained 12.3% in April while registrations for the first four months showed an 8.1% increase. According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector grew 14% in April and 12.5% for the four months.
• Fifth-wheel registrations rose 13.3% for the month and 11.3% year-to-date.
• Folding camping trailer sales declined 5.7% in April and 2.2% year-to-date.
• Recreational park trailer sales fell 32.5% for the month and 15.1% year-to-date.
Thor Industries Inc. was the towable sales leader through April with a 36.8% market share, followed by Forest River Inc. at 22.1% and Jayco Inc. with a 10.5% share.
By segment, Thor was No. 1 in travel trailer sales with a 32.8% share for the first four months, ahead of Forest River (22.9%) and Jayco (12.3%). Thor held a commanding lead in fifth-wheel sales, capturing a 50.9% market share, while Forest River posted a 17.7% share and Palomino RV held a 6.8% share.
Forest River was the folding camping trailer sales leader for the four months with a 42.5% market share while Jayco (17.3%) held the No. 2 position followed by Forest River’s Coachmen RV division (12.6%). In the park model segment, Thor was No. 1, posting a 22% market share, with Skyline Corp. No. 2 at 12.3% followed by Kropf Manufacturing Co. Inc. with a 7.9% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).