Continuing its focus on providing the best experience for customers, Starcraft RV Inc. recently launched a redesigned website with new functionality, comprehensive product information and easy-to-use navigation, according to a press release.
“Our goal has always been to provide our consumers with a quality camping experience, and we recognize those experiences start the moment a consumer is looking to buy a camper,” said Sid Johnson, director of marketing and sales for the Middlebury, Ind.-based Jayco Inc. subsidiary. “The new starcraftcamping.com is a direct reflection of that goal. Through the redesign and enhanced functionality, we hope our consumers will find that the site is easy to navigate, provides quality and comprehensive information, and makes the buying experience more enjoyable.”
The new starcraftcamping.com spotlights the company’s emphasis on families and the overall camping lifestyle. Featuring vibrant photography along with a buyer’s guide and model comparison feature, the website was designed to bring each visitor into the experience. The website is also responsive, designed to automatically adapt to all user devices, including desktops, tablets and smart phones.
“We understand that each Starcraft customer has different needs and wants in a product,” said Johnson. “The new website is designed to help consumers explore all of the options that fit within their budgets.”
The new look of the website also pays tribute to Starcraft’s 50th anniversary. Marking five decades of providing durable and affordable campers, Starcraft wanted the new website to be a reflection of everything that makes up the RV company – both past and present.
“Celebrating 50 years of having positive impact on families is a huge milestone,” said Johnson. “We believe this new website and the special 50th Anniversary microsite represent those achievements.”