Summer Media Blitz Puts RVs in the Spotlight
RVs have enjoyed the media spotlight in recent weeks with several appearances in the national media, culminating in two live segments on the popular FOX & Friends morning show on June 17.
As a result of RVIA’s ongoing public relations campaign, RVs have been featured on NBC News, ABC News, CNBC, FOX and the Hallmark Channel, as well as in Bloomberg Businessweek, according to a press release.
Media hits include:
• On June 17, RVs were the focus of two live interview segments on the highly rated FOX & Friends morning show. The first segment showcased an Airstream trailer and offered the chance to discuss the recovering RV market, the popularity of trailers and the option of renting RVs with Dicky Riegel, former Thor Industries Inc. and founder of Airstream 2 Go. The second segment included former vice presidential candidate Sarah Palin and took place inside a Winnebago motorhome.
• On June 12, “Marie” — a Hallmark Channel talk show hosted by Marie Osmond — aired a segment that included Go RVing spokesman Brad Herzog. Herzog and Osmond showed three different RVs representing the most popular types of towable and motorized RVs.
• On June 6, Bloomberg Businessweek published an article focusing on the industry’s recovery from the recession. The article noted that the $14 billion RV industry is on course for its best year since 2007, and included RVIA’s projected shipment total.
• On June 3, “ABC World News” aired a story about the RV industry that included a visit to Winnebago’s Iowa headquarters, reasons for the industry’s turnaround, and information on the burgeoning rental market.
• On May 31, CNBC aired a “Behind The Wheel” segment focused on the industry recovery and Winnebago’s growing sales. Also on May 31, several national magazines published reports about the RV industry. Sunset Magazine published a guide to RV trailers; Midwest Living released a report about the best places to camp in the Midwest; and U.S. News and World Report published a story about how RV sales are booming again.
• On May 23, “NBC Nightly News” broadcasted a report that the industry’s recovery is driving a hiring boom in Elkhart, Ind.