The CBS episode for “Undercover Boss” featuring Kampgrounds of America (KOA) CEO Jim Rogers will re-air on June 7 at 7 p.m. in the Central and Mountain time zones, and 8 p.m. Eastern and Pacific.
According to a press release, the initial showing of the KOA “Undercover Boss” episode on Jan. 11 easily “won the night,” ranking first in households watching; first in actual viewers; and first among both adults in the 25-54 age group and the 18-49 age group.
Ratings for the episode were up 20% over the “Undercover Boss” episode that aired the previous week. The KOA episode was the third-most-watched episode of the 12 shows in the award-winning reality show’s recently concluded fourth season.
“Undercover Boss was a once-in-a-lifetime chance to both receive totally unfiltered feedback from employees and our franchisee partners, as well as promote KOAs new Deluxe Cabins, destination attractions, KOA Care Camps, and outstanding guest service to over 9 million viewers,” Rogers said. “We showed North America the great diversity of KOA’s outdoor hospitality.”
The show also provided a bump for KOA.
Reservations across the 485-campground KOA system were up 17% for the weekend of Jan. 11-13, compared to the same weekend last year, and reserved nights at the four KOA properties featured in the episode were up 169% over last year.
KOA’s website also benefited, with a 128% increase in visits versus the same weekend last year. The initial showing of the “Undercover Boss” episode also set records on KOA’s mobile website, which saw an increase in site visits of 391% over the same weekend in 2012, and an increase in total visitors of 1,218.
“The effects of our participation in the show will be felt by KOA and our industry for a long, long time,” said Rogers. “You just can’t buy that kind of exposure for your brand.”