Boom in RV Sales Boosts Elkhart Co. Economy
Editor’s Note: The following is a report by WNDU, South Bend., Ind., on the boom in the RV industry and the impact on Elkhart County. To view the entire article and watch an accompanying video click here.
It’s been a great year for the RV industry. According to a report by WNDU, South Bend, Ind., through the midway point of 2013, RV wholesale shipments tracked by the Recreational Vehicle Industry Association (RVIA) climbed to 174,871 units — a 12.8% increase from the same point in 2012.
“We approach every year cautiously optimistic,” said Jeff Runels, vice president of sales for Keystone RV Co. “This year has been a really pleasant surprise, we thought coming out of last year — which was, again, a pleasant surprise — we might level off.”
Beyond the numbers themselves is an economic impact that runs deep in Michiana.
Elkhart County produces about 80% of all RVs made in the United States. Dorinda Heiden-Guss, president of the Economic Development Council of Elkhart County, explained that some 30 RV manufacturers have their corporate headquarters based out of Elkhart County, as do more than 100 industry suppliers.
Runels said that as Keystone sees prolonged increases in sales it starts to increase numbers of employees and subsequently its manufacturing output. The Goshen-based builder, like most other RV manufacturers, saw across the board increases in product demand – from smaller, entry-level units, to the larger and more upscale units.
“When you get a year like this, when you do have that uptick in sales it allows you to really analyze where that uptick is and try to take advantage of those new spots, those new buyers.” According to Runels, they actively watch and see what new buyers are interested in so they can accommodate those interests. That’s why in 2012 and the beginning of 2013 Keystone was able to add several new models.
Runels added that the company almost restored its employment to pre-recession levels by the end of 2012, but thanks to the added boom, they’ve reached almost record levels this year.
To view the entire article and view the video click here.